FREELANCE HIGHLIGHTS (1992 - Present)

Howard Marlboro Group Worldwide, New York NY. 1991 - 1992
Creative Director, Europe

BMS Marketing Services, Inc., New York NY. 1990 - 1991
Creative Director for POP, sales promotion, packaging and marketing agency.

• Managed three-person art department.

The Launching Pad Studios, Inc., New York NY. 1964 - 1985

President/Creative Director for full-service art studio.

• Held ultimate creative and operational accountability for concept, sketch, comps and finished art for sales promotion, POP, packaging and product design, using both traditional art techniques and pioneering computer graphics.
• Served as creative director/account person on significant projects for Glendenning Associates (Westport CT), supervising thirty-person freelance creative team.
• Directed workload of nine-person staff.
• Subsidiary company - Planograms Plus, Inc. - performed electronic space management for Bristol-Myers, Nabisco and Southland/7-11.

Thomson-Leeds, Inc., New York NY. 1962 - 1964
Art Director

Schiffenhaus/Displayco, Newark NJ. 1958 - 1962
Art Director

ADDITIONAL EXPERIENCE
Pratt Institute, New York NY. 1987 - 1989
Associate Professor - Computer Graphics

PROFESSIONAL PROFILE

o         Extensive experience in progressively challenging visual marketing/space management positions at independent, entrepreneurial and agency level.

o         Expert at creating “state-of-the-art” 3d illustrations to affect POP and whole store optimizing, packaging and character.

o         Designs have been installed in thousands of stores in 14 countries.

o         Superior technical and analytical skills, balanced by highly developed interpersonal and communication ability. Presentations to all levels including CEO’s in 6 countries.

o         Accustomed to managing multiple projects simultaneously, within stringent time and budgetary constraints.

o         Motivational style characterized by “hands on” approach, and borne out by development of several industry leaders. 

o         Reputation for diligence, follow-through and dedication to quality outcomes.

FREELANCE HIGHLIGHTS (1992 - Present)

Currently employing expertise in 3d rendering/concepting, POP, Electronic Space Management, signage systems and store design, utilizing both traditional and sophisticated computer graphics.  

·   Created whole store design of POP, merchandising, promotion and space management that doubled annual sales-per-square foot for national chain. 

·   Technology presently used includes Mac Quark, Illustrator, Dimensions, Photoshop and SoftImage 3d, as well as dual 2 GHz Xeons Dell Precision PC.

EMPLOYMENT HISTORY

      Howard Marlboro Group Worldwide, New York NY, 1991 - 1992, Creative Director, Europe

·   Oversaw space management, fixturing and packaging; performed sales calls and delivered lectures on 3d electronic “planogramming” in U.S., France, Holland and Belgium; also made presentations to Japanese marketing groups at NY office.   

·   Perfected “Insight” - a computer graphics space management/fixturing hybrid - which empowered clients to control retail categories and produce brand share increases; development and implementation led to double-digit sales improvement, as well as 85% facing and volume increases for packaged goods manufacturers and retailers.

BMS Marketing Services, Inc., New York NY, 1990 - 1991, Creative Director for POP, sales promotion, packaging and marketing agency. 

·   Managed three-person art department.

The Launching Pad Studios, Inc., New York NY, 1964 - 1985, President/Creative Director for full-service art studio.

·   Held ultimate creative and operational accountability for concept, sketch, comps and finished art for sales promotion, POP, packaging and product design, using both  traditional art techniques and pioneering computer graphics. 

·   Glendenning Associates (Westport CT) Served as creative director/account person on significant projects, supervising thirty-person freelance creative team.

·   Directed workload of nine-person staff.
·   Subsidiary company - Planograms Plus, Inc. - performed electronic space management for Bristol-Myers, Nabisco and Southland/7-11.

Thomson-Leeds, Inc., New York NY.,1962 - 1964, Art Director

Schiffenhaus/Displayco, Newark NJ., 1958 - 1962, Art Director

ADDITIONAL EXPERIENCE: Pratt Institute, New York NY. ,1987 - 1989, Associate Professor - Computer Graphics,  Also taught at Fairfield University, Fairfield CT. 

EDUCATION:  Pratt Institute, New York NY, B.F.A., Major: Illustration.

REFERENCES: Available upon request.

Travel: Will relocate and have car.

I have three interrelated skill sets:

1.       I am a Point of Sale designer and have led my own POP studio with 6 full timers & up to 32 freelancers. Designed from temporary cardboard displays to whole stores in 14 countries.

2.       I do all my own photo realistic 3d rendering. My online portfolio & resume are at: www.Bridgemillartcenter.com/3dPOP

3.       I am an expert in Electronic Space Management (ESM) and integrating ESM and POP design to   optimize retail sales.

#1: Retail space allocated to a product or category is underutilized

#2: Identify Opportunities in ESM Analysis & then Study Retail Environment

(Or visa-versa) ESM Informs Fixture Design and Fixture Design Informs ESM *

*Note: Planogrammers don’t design fixtures. Fixture designers don’t do planogramming.

 #3: A Case History: Snacks for Douwe Egbert in Holland, France and Belgium

In 3a below: Current salted boxed snacks too high to buy (blue/top). Not enough Chips to meet demand (pink). Not enough space for high profit nuts (red). Over spaced cocktail snacks (green)

 

3a: What was there:                                     3b: We Proposed

3d: Category as it Existed                                  3e: Ours Installed

Freelancing in Atlanta, Georgia Area…Clients all over USA 

KEYWORDS: Electronic Space Management; Creative Director; Store Optimization; Point-of-Sale; Computer Graphics; Sales Promotion; Merchandising; 3d Illustration; Planogramming; Store Design